Brittish Metal

Architects – The Here and Now Review

Architects – The Here and Now Review

I know very little about J Pop. It’s quite popular among Swedish alternative kids (though, I might be behind since it seems like everyone’s all obsessed with South Korea now?) and I know that I can’t hear what they’re singing about (and that it makes me feel happy). But what I’ve heard is that in Japan there’s a new trend every quarter and that when that trend is done, the pop stars are done. They have a shelf-life of three months. No one takes them seriously and not a single person in the entire country would take them seriously as “artists” because, well, they’re not. They’re pop stars, engineered to sell music for kids obsessed with trends. Metal has trends, and really, people, it does, metalcore in the early 2000s was the coolest thing EVER and a bunch of bands who were all doing exactly the same thing got signed. But, of course, established labels are slow on the pick up of trends and so 4 years after the trend really started getting hot and relevant Century Media and Metal Blade started having bidding wars over metalcore bands. The year is 2011 and they’re stuck with these bands. And I can’t think of anyone who isn’t super fucking sick of this sound. But I sure as hell am. This sound had a shelf life of about.. oh, I dunno, 3 months. And it should’ve stayed there.