“I normally make a point of ignoring Facebook adverts. ‘I won’t be a victim to consumer culture!’ I say to myself; ‘you don’t know me!’ But the omniscient algorithms which now compose the base of all our interests and spending habits were once again validated. Promising progressive and post-metal, eye-catching artwork and a group local to me, Asira’s Efference beckoned with a sultry finger. And while I may have chided myself as I hit play on the single, I learned to re-love myself by its conclusion.” We frown on self re-loving.