“I’ve never been much of a post and/or alt-rock guy, but the expertly crafted promo blurb for unsung U.K. act Final Coil captured my interest enough to review their 2017 debut, Persistence of Memory. It was an engaging little album too, mixing post-rock, restrained prog and grunge for a fairly unique sound. The album had its flaws, but I sensed a band that could go on to bigger things. Now a mere year and a half later, their sophomore effort The World We Left Behind for Others arrives with little fanfare, but that same sense of potential and promise.” What we leave and what we keep.
Persistence of Memory
Final Coil – Persistence of Memory Review
“Whenever AMG Industries receives a promo package from an unknown act, it invariably hails them as the next big thing or a breed apart from the usual metallic fare. It’s a natural thing to do from a marketing perspective, but how many bands have a hope of living up to that kind of hype? When the promotional materials accompanying Final Coil’s debut, Persistence of Memory refrained from such workmanlike braggadocio, it caught my attention. Rather than waxing on about impending superstardom, the promo material spoke of emotion, beauty, depth and musical substance. Nicely played, chaps. That got me to spin your promo and here we all are.” No hype, plenty of persistence.