“It’s easy to underestimate the importance of what song to select as a single. Most of the time, this will be the first point of contact for prospective new fans, and where they will decide whether the music at hand is to their tastes. So a single must show the full spectrum of a band’s music at their best, but in a digestible manner. My first sampling of Unzucht came from advance single “Nein,” and my snap judgement discarded the band as a poor Rammstein imitation.” Judging books by covers.
“The promo sump is deep, dark, and at times, tricksey and false. When you see an album titled Yggdrasil with cover art adorned with the original Norse prime plant, you’d be justified in expecting a chest-thumping, shield-shattering dose of Viking metal. When the promo material bills this German band as pagan metal and you’re aware that our resident Muppet Boy had it slated for review before dropping it due to time constraints, expectations are heavily reinforced. Then you press play and get…” Ugly sticks.
“Last year, no fewer than eight AMG staff members placed Queen of Time by Amorphis somewhere on their year end list. If you’re reading this and happen to be one of the eight people whose names are written in bolded burnt orange in support of that album on this page — especially if your name starts with Angry and ends in Guy — please stop reading now and go about your business elsewhere. I’ll be honest with you, I never once made it all the way through that album in one sitting despite trying in earnest six times. Don’t get me wrong, there’s a lot to love on Queen of Time, but that’s just it — there’s a lot of it. The sugary melodies are great, but the album and most of its songs are far too long and there is not enough heaviness to balance out the pop. I was content to remain silent in my dissent until I began spinning Godsend, the fourth record from a different Finnish band, Bloodred Hourglass.” Hourglass houses and stones.
