“One part pop, one part -core, and one part power metal, Amaranthe could only have come from Sweden: a country and people so obsessively modern and image-conscious that they created the Eurovision industry, the national Twitter account, and the marketing model for trend-driven consumption from furniture to clothing. Even some of the most iconic metal Sweden has produced had remarkably trend-driven second acts. In Flames’ fall from melodeath darlings to nü-metal wannabes was followed by bands adopting the Swedecore sound. What’s the most successful metal band that Sweden has produced since Gothenburg? Well, Ghost. But even for Sweden Amaranthe is another level entirely.” Amaranthe is back for more. How’s that working out for them?
