“It’s an uncomfortable moment in a reviewer’s life when you stumble across some promo blurb from a band’s label or PR company that is actually right on the money. While I recognize it must be no easy life if your day job is relentlessly writing promo for bands, these mini-essays are normally so pumped full of hyperbole, so riddled with awkward phraseology and so glowing with praise that this band is the second coming of [insert relevant genre titan], that the write-ups are effectively useless as a guide to the band one is about to sonically ingest. Every now and again, however, the promo hits the nail on the head. Such was the case for Connecticut-based atmospheric black metal trio Noltem and its debut, Illusions in the Wake.” Good PR.
