Massive Addictive

Amaranthe – Helix Review

Amaranthe – Helix Review

“One part pop, one part -core, and one part power metal, Amaranthe could only have come from Sweden: a country and people so obsessively modern and image-conscious that they created the Eurovision industry, the national Twitter account, and the marketing model for trend-driven consumption from furniture to clothing. Even some of the most iconic metal Sweden has produced had remarkably trend-driven second acts. In Flames‘ fall from melodeath darlings to nü-metal wannabes was followed by bands adopting the Swedecore sound. What’s the most successful metal band that Sweden has produced since Gothenburg? Well, Ghost. But even for Sweden Amaranthe is another level entirely.” Amaranthe is back for more. How’s that working out for them?

Things You Might Have Missed 2014: Amaranthe – Massive Addictive

Things You Might Have Missed 2014: Amaranthe – Massive Addictive

“To say that I’ve had an ongoing “love/hate” relationship with Amaranthe would be a far too forgiving description of my feelings towards Sweden’s very own ’90s pop-commodity-metal band’s first two albums. I even took a moment last year to openly admit that I had spent far too much time and energy hating Amaranthe, and that frankly I couldn’t cope with listening to another one of their records. I have to admit, this was partially a lie: I actually have been listening to the band’s new record far more than I’d like to admit publicly.” We messed up.