“You can imagine why New York City’s So Hideous changed its name. Its former moniker, So Hideous, My Love, reflects the sort of melodrama pervades its first offering To Clasp a Fallen Wish with Broken Fingers. It ended up being post-rock/screamo Envy worship – if Envy were more emo. Thereafter, the masterminds behind the project, the Cruz brothers, dropped the second half of the name and amped up the ugly.” Ugly, pretty, hideous.
