“Whenever AMG Industries receives a promo package from an unknown act, it invariably hails them as the next big thing or a breed apart from the usual metallic fare. It’s a natural thing to do from a marketing perspective, but how many bands have a hope of living up to that kind of hype? When the promotional materials accompanying Final Coil‘s debut, Persistence of Memory refrained from such workmanlike braggadocio, it caught my attention. Rather than waxing on about impending superstardom, the promo material spoke of emotion, beauty, depth and musical substance. Nicely played, chaps. That got me to spin your promo and here we all are.” No hype, plenty of persistence.
