As I May

As I May – Karu Review

As I May – Karu Review

“In my 2019 review of As I May’s sophomore album called My Own Creation, I opened with the band’s one-sheet and their description as “modern metal.” I commented that this descriptor usually signifies metalcore, while deliberately avoiding the word “metalcore.” I was right, and apparently, As I May took this as a challenge. 2022’s Karu is instead described as “melodic metal,” an equally infuriating and vague combination of words. More than just ‘core, this sometimes demarcates a sojourn into hard rock and AOR. What’s the truth of the matter this time?” Modern may I?

As I May – My Own Creation Review

As I May – My Own Creation Review

“It’s only in the last stage of preparing my reviews that I investigate the social media and marketing bullshit vomited by a band going under the pen. My musical opinion is already formed but I may need some basic information to reference in the introduction. What I love most is when certain terms arise: ‘innovative/unique’ (a quality so few can truly espouse); ‘hotly anticipated’ (by their mums and no one else); but most of all, characterizing themselves as ‘modern metal.’ This hallowed descriptor demarcates a band either attempting to distance themselves from the entirety of ‘metalcore’ or who mistakenly believe that their ‘metalcore’ is different to other ‘metalcore.'” Modern problems.