“It’s only in the last stage of preparing my reviews that I investigate the social media and marketing bullshit vomited by a band going under the pen. My musical opinion is already formed but I may need some basic information to reference in the introduction. What I love most is when certain terms arise: ‘innovative/unique’ (a quality so few can truly espouse); ‘hotly anticipated’ (by their mums and no one else); but most of all, characterizing themselves as ‘modern metal.’ This hallowed descriptor demarcates a band either attempting to distance themselves from the entirety of ‘metalcore’ or who mistakenly believe that their ‘metalcore’ is different to other ‘metalcore.'” Modern problems.
