The Nexus

Amaranthe – Helix Review

Amaranthe – Helix Review

“One part pop, one part -core, and one part power metal, Amaranthe could only have come from Sweden: a country and people so obsessively modern and image-conscious that they created the Eurovision industry, the national Twitter account, and the marketing model for trend-driven consumption from furniture to clothing. Even some of the most iconic metal Sweden has produced had remarkably trend-driven second acts. In Flames‘ fall from melodeath darlings to nü-metal wannabes was followed by bands adopting the Swedecore sound. What’s the most successful metal band that Sweden has produced since Gothenburg? Well, Ghost. But even for Sweden Amaranthe is another level entirely.” Amaranthe is back for more. How’s that working out for them?

Amaranthe – The Nexus Review

Amaranthe – The Nexus Review

As a young boy I learned a really important lesson at the hands of one of my favorite bands, Europe. Sure, you laugh, but I was and it was the ’80s, so I was well within my rights to listen to Europe. In 1984, Sweden’s very own, very popular foray into glam rock released a record called Wings of Tomorrow. The album cover was simple. An armored bird of prey, in profile against a red planet cradled in a vast blanket of stars, ready to attack an unseen foe. Five-year-old me was in awe. My unconstrained imagination transported me into space with this mighty, ironclad hawk, to fight futuristic wars. This set the stage for a magical listening experience and the record is still one of my favorites. When I finally got around to The Final Countdown something important had changed: the cover was five poofy haired dudes in space. No suspension of disbelief, no imagination, just Swedish glam rockers in space. And the record? Well, it had one great song… and in retrospect a lot of stinkers. At that moment, an important seed of distrust of bands with their own pictures on the cover of a record was instilled in me. If a band isn’t creative enough to come up with a cool record cover, that band probably isn’t creative enough to write really good music.