“I know promo sheets are all about hyping up the band. Hyperbole is basically in the job description, and I and my esteemed colleagues are largely immune to the declarations of paradigm shifts and best things since sliced bread. But every now and then, something so ridiculous comes along that I can’t keep it from you all. If I am to believe the sheet for Never End’s The Cold and the Craving, “…they’re brutal, melodic and technical all at once without ever being too much of one thing, which is impressive. The grind remains godhead, obviously, but the entwined emanations flowing from it –thrash, match [sic] rock, prog, hardcore, metal, grunge—never felt more potently distilled, dynamic or organic. [It] weakens the boundaries between Rock, Metal, Grunge, Hardcore, Metalcore, Doom, Stoner.”” All things for all people.
